Define your market

Who do you sell to? Defining your market can be harder than you think. Define it too broadly and you’re up against a whole host of players you’ll struggle to compete against. Define it too narrowly and you’ve got the problem of being such a niche you’ll limit your business opportunities.

What do you sell? Being able to define your product or service forces you to articulate what it is that you’re ‘really’ selling. Is it the tangible product or the intangible services that it comes with? Are you selling software or are you really selling peace of mind to your clients? Is it really the fabulous technology you've invented or is it the solution that technology provides for customers to make their life easier?

Marcom Write facilitates ½ day and full day facilitated workshops with your key personnel to help you distil and define your market and how your product or service meets their needs.